Keeping your website up to date can feel like a chore, but it’s so important for any business to be ranked high in search engines, it’s a challenge you either embrace with open arms or wave goodbye to potential customers.
Just tweaking your site, if not on a daily basis then at least once a week, will keep your site up to date, as well as show the search engines you are still in the running and want your site to be found.
If you leave your site to go dormant, not only does this tell visitors you don’t care about your site but Google may stop indexing it.
You don’t have to go hell-for-leather changing everything – keep your blog up to date, add a news feed that gets regularly updated, change some images or text. You don’t have to make big changes – even small changes help a site stay fresh.