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The importance of good copywriting

Good copywriting is vitally important.

Whether you’re writing for the web, an editorial piece, a newsletter or marketing material, good copy tells people you are professional, take pride in your work and gives them confidence in you.

The way in which you write can vary wildly and for a number of reasons. Writing for the web requires different skills to writing a printed newsletter, for example. You need to know who you are writing for and who your target market is, a professional  CEO might not appreciate reading a report suitable for a child!

Here are some useful tips to help you write good copy:

  1. What media are you writing for?
  2. Who is your target market?
  3. What are the key messages you need to get across?
  4. Do you have a word limit?
  5. If you are writing about an unfamiliar subject do some research first
  6. Use a spell checker
  7. Double check names of people, places etc. the last thing you want is to get it wrong
  8. Your copy should be informative, relevant and suitable to your audience
  9. Re-read what you have written, or get someone else to read it for you
  10. Use a professional copywriter