Spring isn’t just about daffodils and baby animals
Spring is most definitely here, the sun is out, the birds are nesting and new plants are growing, so what better time to have a good ol’ spring clean.
Do you have a fuzzy search?
We all misspell words when we type in search boxes and we expect the search software to be able to know what we meant and produce the results we are looking for, this is called ‘fuzzy searching’.
How the weather is a marketing opportunity not to be missed
The weather is an undersold marketing method, which is set to grow in popularity in 2014 as marketers make every effort to increase contextual relevance in their ad campaigns.
Why your online persona can determine what gift you’ll receive this Christmas
As we approach the festive season and start making our lists of Christmas presents to buy it appears more and more of us are opting to purchase gift cards and vouchers for our friends and family.
Have you forgotten social media in your email signatures?
Social media links in your email signatures are a prime opportunity to let people know about your Facebook, Twitter, LinkedIn and Google+ accounts. Being in the social media game we have always included these on ours, but all too often they are forgotten.
Is your website up to date?
Your website is one of the most fundamental elements of your marketing strategy. In many cases it’s the first thing people see of your business, so are you maximising its full potential?
The ABC’s of copywriting
The aim of copywriting is to deliver a message, the aim of great copywriting is to get people to act on the message you are delivering. There is an art to writing, so to make sure you get your message across as simply and professionally as possible I’ve put together a few pointers to get […]
How do you know if someone has stolen your web content?
Your website content is very precious, it doesn’t just tell visitors about your products and services, but it’s unique to you, which is great for being spotted by Google. But, what if someone stole your web content and what does it mean for your site? Well, after feeling totally annoyed and angry that someone has […]
How would you like a nice new website for less than your daily cup of coffee?
A quarter of small businesses spend more on coffee each year than investing in a website to promote their products or services. Plesilium offer small business websites with individual design, domain registration and hosting for less than your daily latte from a well-known coffee house. Add some caramel to that and you can
Spot the deliberate mistake…
Being a copywriter I am always spotting misspelt words, extra spaces and the miss use of punctuation, but what if the mistakes weren’t mistakes at all? I received an email recently