Business consultancyThe Internet, eCommerce, online

Social media is a business essential

Social media has taken over marketing strategies with abundance. One minute it’s something that’s there to be dealt with at ‘some point’ and now it’s an essential commodity.

Networking lets you link with millions of people, from all over the world, opening up a market traditional marketing might not have done.

We’ve put a list together of the top social media sites that might help you generate more business:


Great for getting likes from friends and friends of friends. Word of mouth is the best form of advertising, making Facebook your must have business friend.


Twitter is simple and easy to use and keeps you constantly connected with your followers (you don’t want them to forget about you!). As long as you’ve got time to tweet regularly this is a good way to promote your business.


Although Google+ was fairly slow to take off we would definitely recommend you add them to your social media list. Being one of the largest search engines, Google will use its social bots to determine which sites deserve a good position, and it would also be practical to sign up from an SEO perspective too.


Relatively new to the social networking scene Pinterest is great for driving high levels of traffic to eCommerce sites, and offers huge potential for other sectors too. Pinterest allows users to create collections of interests, hobbies, events and services which can be browsed and re-pinned.


LinkedIn is great for business-orientated social networking. It allows you to build a network with other professionals, tap into the knowledge of your network and build new business relationships and opportunities.