How to make your copy interesting, vibrant and leave the reader wanting more
Mind-numbing copy won’t get people buying your product, so how do you get them interested? Pure and simple – tell the truth, but make the truth fascinating.
Brain teasers for a Friday afternoon!!
As it’s Friday we thought we’d give you a few brain teasers to get you thinking. P.S. kids get these within seconds, it takes adults a little longer!
Parallax scrolling – friend or foe?
Parallax scrolling – the latest trend in website design, has grown in popularity over the last five years and is anticipated to be the ‘new wave’ of website creativity, to help businesses better engage with their customers and improve the overall experience that a website provides.
Why a detailed spec leads the way to a website you desire
As with any project, whether it’s for software development or designing a new website, having a good specification or plan of what you want to achieve is the key to success.
Writing tip: Using words that provoke emotional responses will increase your sales
You don’t need me to tell you that when we read something funny or happy, it also makes us feel happy too! This is the method you should use to communicate with your customers, nurturing a positive mindset towards your business which will in turn lead to increased sales for you.
Marketing gone wrong!
The top rule in Marketing is to get someone else to proofread your work before you use it. Unfortunately, some businesses didn’t use this concept when designing their marketing campaigns. Here’s a few promotions that made us chuckle:
Web design trends for 2017
With the extensive use of mobile devices, the art of creating a website to be viewed on a desktop machine has long gone. Technology has enabled us to stretch our imaginations and create wonderful websites that interact and change, are responsive and flow and unify with the user. Our creativeness has truly been let lose […]
Then and now – how famous brand logos have changed
Brands continuously update and refresh their products to stay ahead of the game, and over time their logos have been revised too. Plesilium Ltd has taken a look at some of the most well-known companies and how their logos looked when they started out, and what they look like today.
When’s the best time to redesign your website?
Redesigning your website can be a good way to refresh your business, promote a new product or update your business offering. Here at Plesilium we have helped hundreds of different businesses and organisations create new websites, so we’ve put together our experience and ideas about redesigning a website to benefit any business.
10 essentials for successful website design
Every web designer has their own method for developing a website, but they will all have a common spec that all websites should include. We’ve put together 10 essentials for a successful website and how you can incorporate them into your next website design.