Keyword density – quality not quantity!
In the early days of search engines keyword density was an important factor on how a page was ranked, these days keyword stuffing can penalise your webpage. The keywords you choose
Social media is a business essential
Social media has taken over marketing strategies with abundance. One minute it’s something that’s there to be dealt with at ‘some point’ and now it’s an essential commodity. Networking lets you link with millions of people, from all over the world, opening up a market traditional marketing might not have done. We’ve put a list […]
Off-page SEO is marketing to Google
We are all aware that websites need to have good SEO in order to perform well, be it the words on your web pages or the structure of your site, but off-page SEO is equally important, even if it is only marketing to Google. Google has become
Tweaking your website
Keeping your website up to date can feel like a chore, but it’s so important for any business to be ranked high in search engines, it’s a challenge you either embrace with open arms or wave goodbye to potential customers. Just tweaking your site
The importance of good copywriting
Good copywriting is vitally important. Whether you’re writing for the web, an editorial piece, a newsletter or marketing material, good copy tells people you are professional, take pride in your work and gives them confidence in you. The way in which you
Infuriating websites
How many times have you visited a website only to find its usability is a good as a piece of wet cardboard? I came across a website the other day, it looked great, really clean and smart. It had a mixture of graphics and the right amount of text to not make me want to […]
In true ‘IT’ style!
In true ‘IT’ style, here’s how to fix the economy: – turn it off and turn it back on again – make sure it’s plugged in Sorted!
Top ten tips to creating a great website
There isn’t any one thing you can do to create a great website, but there are things you can do to help. Some key things to focus on is making it user-friendly, clean and providing information visitors want as soon as they load your site. Here are our top ten tips on
The power of your website
When you look at your website what do you see? Hopefully you answered “an important element to your business”. Your website is very often the first point of contact a potential customer has with your business. Whether they were given your web address or stumbled across
The world of Plesilium!
What better way to start our new blog than to tell you what we actually do, what makes us different from our competitors and why we will put our hand up when you are looking for a business consultancy company.