Christmas is well and truly over and a new year has started, so I thought the first blog of 2015 should give you some pointers on how to grow your business, be successful with social media and market your company in the most effective way possible.
This week we’ve seen Christmas adverts appear in abundance, and one particular advert has had such an effect on us that other businesses are cashing in on it.
Website design is undoubtedly important for delivering the wow factor, and in three seconds can tip the balance of visitors hang around or leaving your site. But, as a copywriter (I write words for marketing messages) I am going to focus on website content and how to create effective marketing copy to improve your click-through […]
The weather is an undersold marketing method, which is set to grow in popularity in 2014 as marketers make every effort to increase contextual relevance in their ad campaigns.
Your website is one of the most fundamental elements of your marketing strategy. In many cases it’s the first thing people see of your business, so are you maximising its full potential?
We are all aware that websites need to have good SEO in order to perform well, be it the words on your web pages or the structure of your site, but off-page SEO is equally important, even if it is only marketing to Google. Google has become
Good copywriting is vitally important. Whether you’re writing for the web, an editorial piece, a newsletter or marketing material, good copy tells people you are professional, take pride in your work and gives them confidence in you. The way in which you