For years, it was just the two (sometimes three, depending on the project!) of us here in Hertfordshire. We relied on word-of-mouth, local flyers, and the occasional newspaper ad. And you know what? It worked, mostly. We were busy enough, always had a project on the go, and felt like we had a good handle […]
Your website is one of the most fundamental elements of your marketing strategy. In many cases it’s the first thing people see of your business, so are you maximising its full potential?
Your website content is very precious, it doesn’t just tell visitors about your products and services, but it’s unique to you, which is great for being spotted by Google. But, what if someone stole your web content and what does it mean for your site? Well, after feeling totally annoyed and angry that someone has […]
A quarter of small businesses spend more on coffee each year than investing in a website to promote their products or services. Plesilium offer small business websites with individual design, domain registration and hosting for less than your daily latte from a well-known coffee house. Add some caramel to that and you can
Being a copywriter I am always spotting misspelt words, extra spaces and the miss use of punctuation, but what if the mistakes weren’t mistakes at all? I received an email recently
In the early days of search engines keyword density was an important factor on how a page was ranked, these days keyword stuffing can penalise your webpage. The keywords you choose
Social media has taken over marketing strategies with abundance. One minute it’s something that’s there to be dealt with at ‘some point’ and now it’s an essential commodity. Networking lets you link with millions of people, from all over the world, opening up a market traditional marketing might not have done. We’ve put a list […]