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Author: Jen

The parody of the misuse of words

Posted 8th September 201716th March 2025 JenPosted in General

The mechanics of the English language can sometimes leave you reeling, your or you’re, advice or advise – we’ve put together a list of the most common words that are often used incorrectly, so you can get it right.

Know your English – how to write proper!

Posted 21st July 201716th March 2025 JenPosted in Copywriting

Clear, concise and correctly spelled text is an instant hit with anyone reading your copy. One spelling mistake can be forgiven but more than that isn’t very impressive.

Web links – don’t let them go into the ether!

Posted 13th July 2017 JenPosted in Web links, Websites

Often forgotten and overlooked, the links within your website copy might seem like a trivial thing, but how frustrated do you get when you click a link and it doesn’t go anywhere?

How to make your copy interesting, vibrant and leave the reader wanting more

Posted 30th June 201716th March 2025 JenPosted in Copywriting, marketing

Mind-numbing copy won’t get people buying your product, so how do you get them interested? Pure and simple – tell the truth, but make the truth fascinating.

Brain teasers for a Friday afternoon!!

Posted 16th June 2017 JenPosted in Brain teasers, General mutterings and muses

As it’s Friday we thought we’d give you a few brain teasers to get you thinking. P.S. kids get these within seconds, it takes adults a little longer!

Parallax scrolling – friend or foe?

Posted 9th June 201716th March 2025 JenPosted in Web design and development, Websites

Parallax scrolling – the latest trend in website design, has grown in popularity over the last five years and is anticipated to be the ‘new wave’ of website creativity, to help businesses better engage with their customers and improve the overall experience that a website provides.

Why a detailed spec leads the way to a website you desire

Posted 26th May 2017 JenPosted in Web design and development, Websites

As with any project, whether it’s for software development or designing a new website, having a good specification or plan of what you want to achieve is the key to success.

Writing tip: Using words that provoke emotional responses will increase your sales

Posted 19th May 201716th March 2025 JenPosted in Copywriting, marketing, public relations

You don’t need me to tell you that when we read something funny or happy, it also makes us feel happy too! This is the method you should use to communicate with your customers, nurturing a positive mindset towards your business which will in turn lead to increased sales for you.

How bespoke software development can shape your business

Posted 5th May 201716th March 2025 JenPosted in Business development, software development, Web design and development

Whether you are a brand-new start-up or an established organisation now is the time to capitalise on today’s contemporary technology if you want to be competitive.

Marketing gone wrong!

Posted 28th April 201716th March 2025 JenPosted in Business development, marketing, public relations

The top rule in Marketing is to get someone else to proofread your work before you use it. Unfortunately, some businesses didn’t use this concept when designing their marketing campaigns. Here’s a few promotions that made us chuckle:

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