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Writing tip: Using words that provoke emotional responses will increase your sales

May 19th, 2017 Comments off

You don’t need me to tell you that when we read something funny or happy, it also makes us feel happy too! This is the method you should use to communicate with your customers, nurturing a positive mindset towards your business which will in turn lead to increased sales for you. Read more…

Marketing gone wrong!

April 28th, 2017 Comments off

The top rule in Marketing is to get someone else to proofread your work before you use it. Unfortunately, some businesses didn’t use this concept when designing their marketing campaigns. Here’s a few promotions that made us chuckle: Read more…

Then and now – how famous brand logos have changed

January 23rd, 2017 Comments off

Brands continuously update and refresh their products to stay ahead of the game, and over time their logos have been revised too. Plesilium Ltd has taken a look at some of the most well-known companies and how their logos looked when they started out, and what they look like today.

Read more…

Spot the deliberate mistake…

April 26th, 2013 Comments off

Being a copywriter I am always spotting misspelt words, extra spaces and the miss use of punctuation, but what if the mistakes weren’t mistakes at all?

I received an email recently Read more…

Tweaking your website

February 25th, 2013 Comments off

Keeping your website up to date can feel like a chore, but it’s so important for any business to be ranked high in search engines, it’s a challenge you either embrace with open arms or wave goodbye to potential customers.

Just tweaking your site Read more…

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