Then and now – how famous brand logos have changed

January 23rd, 2017

Brands continuously update and refresh their products to stay ahead of the game, and over time their logos have been revised too. Plesilium Ltd has taken a look at some of the most well-known companies and how their logos looked when they started out, and what they look like today.

 Adidas

Adidas

 

 

 Apple

Apple

 

Burger King

Burger King

 

 Coca-Cola

Coca cola

 

Discovery channel

Discovery channel

 

Google 

Google

 

Ikea 

Ikea

 

Instagram 

Instagram

 

Lego

Lego

 

McDonald’s 

McDonalds

 

Starbucks 

Starbucks

 

Walt Disney

Disney

 

It’s interesting how each brand’s logo is much simpler and easier to recognise than it was when the brand first started out. Today our lives are so busy and we have information thrown at us from product packaging, the internet, TV adverts and mobile devises that companies have recognised that their brand needs to be identifiable within seconds, otherwise their opportunity is lost. Simple, yet effective logos are certainly the successors in today’s digital climate – but where will it be in the future?

 

 


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