The power of your website

October 16th, 2012

When you look at your website what do you see?

Hopefully you answered “an important element to your business”.

Your website is very often the first point of contact a potential customer has with your business. Whether they were given your web address or stumbled across you in an internet search, visitors to your site will make a decision about you and your business within 10 seconds of looking at your website.

Quite often websites are an exact replica of a leaflet or poster, which is great, as consistency with corporate identity and information is a must, but a web page is a whole new entity – it’s interactive, has moving images, sound, menus and information. Websites are all about functionality and the way visitors use your site and not solely about what it looks like.

On the web you are up against thousands, if not more, businesses vying for visitors which they hope to convert into customers, but if your website isn’t up to scratch they will soon move on.

When designing your website there are a number of things to think about:

  • Think logically about how people will move around your site
  • What do you want the website to do?
  • What type of site are you looking for, brochure site, take payments etc?
  • Who are you targeting?
  • What is the main information you want to get across?
  • What style do you want?
  • What will visitors use the website for?
  • What are your competitors doing?

Your website is a powerful marketing tool and you want it to work in the best way possible for you. A web design company will take the time to get to understand your requirements and make suggestions on how to get the most out of your website.

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